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#BrandPointPleasant

BrandJRNY is a community branding initiative that operates out of Morgantown, W. Va. as a capstone for Strategic Communications students at West Virginia University. BrandJRNY revitalizes West Virginia communities through integrated branding efforts and creative strategy. The community for the 2019-20 team was Point Pleasant, and my job was to document the BrandJRNY team at work in the community.

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Point Pleasant vs. Wahama Basketball Game

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Point Pleasant Brand Launch